Markup & Margin Calculator
Price your products correctly — markup on cost vs. margin on revenue.
Cost + markup % → selling price & margin
Selling price
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Profit
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Gross margin
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Selling price + markup % → cost price
Enter values above
How it's calculated
- Selling price
- Price = Cost × (1 + Markup% ÷ 100)
- Profit
- Profit = Price − Cost
- Margin
- Margin% = Profit ÷ Price × 100
- Cost from price
- Cost = Price ÷ (1 + Markup% ÷ 100)
Markup is profit as a share of cost, while margin is profit as a share of the selling price. A 50% markup is about a 33.3% margin.
Frequently asked questions
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